
Indesit: "We play online"
Sara Pappalardo, External Relations Manager for Indesit Company SpA, affirms: "For three years we struggled to get a good domain management service, mainly because the reseller we were relying on was not supporting us with a coordinated online branding project. After three years, the Indesit.ccTLD domain ended up being registered by someone else on another market".
Now, with the support of the Online Brand Protection Staff, our company is recovering strength in terms of brand awareness. We can successfully manage over 145 domains, out of which are 94 ccTLD and 51gTLD.